Juan Orozco is a luthier, like his father. It was from his father that he learned the art of constructing fine guitars, in the Andaluza region of southern Spain, where the guitar is the king of the instruments and guitar-making the highest and most serious of the arts.

 In 1965, with the experience and knowledge of generations of Spanish guitar makers behind him, Juan Orozco came to the United States. Here he was devoted himself to providing fine guitars to the growing number of serious guitar aficionados (fans) in this country. His deep concern for the potential sound of the guitar also led him to develop a dramatically improves guitar string. Today Aranjuez strings are used exclusively by many leading concert guitar soloist, who consider them the world’s best guitar string.

 Juan Orozco came to the United States in 1964. He opened his company in 1965, thanks to two guitars he made to the Tabajaras Indians that made their first classic record in the RCA Company Casualis Classic. In 1968 he had a curiosity to develop a string that sounded better than the one they where using currently. He has developed a string that in two years was known worldwide. (In the year 1970 we had relations with the signature in Japan, Hoshino Gakki Ten and the president Mr. Jumpei Hoshino that told me: How do you do that everywhere I go I see the Aranjuez strings, without some advertisements in the music magazines? I answered: Thanks to the professionals like Carlos Montoya, Sabica, Narciso Yepes, Celedonio Romero and his kids Celin, Pepe and Angel, since the advertisement was from mouth to mouth.) Thanks to the professional relations of his time he had the collaboration of Rey de la Torre, Julian Bream, Juan Mercader, Narciso Yepes, Celedonio Romero and the Big Sabica. Also another person who helped a lot was Juan Parra, he helped in promoting and marketing having the exclusivity in California and making Aranjuez trademark #1 in that territory. As well he contributed bringing the color purple to the Aranjuez trademark that now day is the color that identifies us. The contribution of the recognized and prestigious guitar professor Helen Bates that contributed to the promotion to all of her disciples to this day.

Explains Juan Orozco.

 One of the characteristics of the sixth, fifth and fourth strings is that they are fabricated for the tone of each string. That detail was a project that we could do with the collaboration of Rey de la Torre. With Narciso Yepes we developed the set of ten strings. In 1980 three officials of the Dupon from an office in Delaware came to visit me to develop nylon especially for a guitar that I named "CALIBRADA". There participated the guitarist Narciso Yepes who was interested in the brightness of the string. (Another inconvenience that I had was that some string brands had tension and I got confused and bought two sets, one medium tension and the other high tension. When I tried the guitar I didn’t find any difference. I verified with the calimeter and it had the same measurement. So I opted to inform correctly to the client that is the gauge.) The Calibrada (gauge) string it was found brightness and perfect tuning to was being that year.